In addition, the brand can be seen among influencers on Instagram or YouTube and is now one of the favorite brands of the social media generation.

Under the leadership of chief designer Alessandro Michele, Gucci nowadays reaches a whole new and especially young target group and even stars, such as Harry Styles or Jared Leto are on the one hand idols, but also lovers and advertising face of the brand. Whether sneakers, belts, sunglasses or perfume – Gucci has long arrived in the mainstream. The typical designs and especially the well-known GG logo quickly come to mind. I have valued that idea forever.Whether in rap songs or on celebrities, Gucci is present and everyone knows the name. I don’t shop a lot on my personal time but if I do get something, it is a piece that I know I will wear for a long time. People that follow me will know that a lot of the same coats and shirts and pants and T-shirts will show up again and again over the years. “I’m lucky that I can borrow things for the red carpet – but if you look at my personal wardrobe, it's actually made up of pieces that can be worn 100 different ways, and you’ll see that I have worn them in 100 different ways. She also wants to share her belief in investing in pieces that you will wear forever – no matter how much they cost – and the importance of creating a uniform for yourself. Obviously, this is what needs to change because this is what is filling up landfills.”ĭeveloping a more sustainable approach to fashion is obviously hugely important to Hadid, who is currently working on a project (which is still under wraps) based around how to take care of your clothes. Now, there is so much pressure on everyone to get these looks and wear them out once, have their social-media moment and then throw it away. “Back in the day, you didn’t have to shop all the time because you didn’t have to have a picture taken every single time you went out. Gigi Hadid showcases her platinum blonde hair

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